So, What's in a Name?
Sticky Jewelry opened for business in the Fall of 2000. Our first
product was an engravable photo pin that could hold a Polaroid i-Zone photo. The
Polaroid i-Zone camera had just made its debut, and our intention was to
create jewelry and accessories that could hold the small-format photos it
produced.
The original Polaroid i-Zone film had a
peel-off sticky back, so you could 'stick' the photo anywhere you wanted.
We had considered several names for the company, but ‘Sticky’ was
the most popular, so we named the company Sticky Jewelry.
Well, the i-Zone camera didn't turn out to
be as successful as Polaroid had hoped. It didn’t keep Polaroid from going
into bankruptcy, and it didn’t result in many orders for our i-Zone
accessories. So, our company shifted its focus away from photo pins and
concentrated instead on unique, personalized jewelry.
We began offering lockets, and
added photo keychains, bracelets, trendy wrist lockets, and a wide
assortment of gift items that could be engraved. We also began
developing a line of fashion conscious medical alert bracelets and
medical alert jewelry. Sticky Jewelry quickly
became one of the top personalized jewelry resellers on the internet. We
combine quality and affordability with fast turnaround, flat-rate shipping,
unbeatable customer service, and a 30-day money back guarantee.
Over the past few years alone, hundreds of
customers have responded to our customer feedback surveys to tell us that
their buying experience was clearly superior to what they’d experienced
elsewhere, that they would definitely shop with us again, and that they
would recommend us to others.
We’re delighted to get that kind of
feedback. Pleasing customers is what business is all about, and we intend
to never lose sight of that fact.
But, what about the name? Well, as our
medical ID business continues to grow, we are often
questioned about the name Sticky Jewelry. Some have suggested that our name
should be more dignified. Others have told us that they were fearful about
purchasing from a company named Sticky Jewelry. (We’re glad, by the way,
that they overcame their fear.)
The topic of changing our name comes up
often at management meetings. But, so many customers have now come to know
us by our unusual name that changing it seems to pose a bigger problem than
keeping it. The Sticky name seems to help people remember who we are, and
they do keep coming back. Like it or not, the name Sticky
Jewelry has already 'stuck'.
If you are not yet a Sticky Jewelry
customer, we hope that you will come and shop with us and discover for
yourself that although our name is a bit strange, the custom medical jewelry we
sell and the service we deliver is truly exceptional.
Sincerely,
Lori Torman
CEO & Founder
Sticky Jewelry