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  • StickyJ Medical ID
  • (727) 823-9500
  • StickyJ Medical ID 10801 Endeavour Way #B Seminole, FL 33777

About us

StickyJ Medical ID and sister company Thoughtful Impressions have been family owned and operated for more than 21 years. The company is led by CEO Lori Torman, who has an eye for great quality and classic styles. In the early days of medical id bracelets (we're talking 1960's), medical alert bracelets were pretty boring -- basically engraved metal tags with curb link chains. The same styles were offered for children, just smaller (no wonder kids didn't want to wear them). And, by the end of the 20th century things hadn't improved that much. Lori was among the first to recognize that medical id's could be fashion conscious, and in 2005 launched designs in leather as well as stainless, and introduced polyester kids medical id bracelets that had cute designs. The sport strap line of child medical id's she introduced nearly 20 years ago is still the most popular line of children's medical jewelry on the market today. And, we now produce more than 100 different styles of medical alert bracelets and necklaces for men and women. Our engraved bracelets are individually custom engraved by our team of master engravers, ship within three (M-F) business days from the date you order, and all products come with a 90 warranty against manufacturing defects. Please come and shop with us today. It will be our pleasure to serve you.

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  • All orders are Assembled, Engraved, and Shipped from Florida, and We accept HSA/FSA
  • StickyJ Medical is the leading provider of DNR and POLST bracelets in America!
  • All orders over $60 qualify for FREE Standard U.S. Shipping or $7.95 Off for Int'l
  • StickyJ Medical ID is a member of the National Association of State EMS Officials
  • and StickyJ Medical ID is an active member of the National POLST Collaborative
The Secret to Wisconsin's Gold Standard DNR Program

The Secret to Wisconsin's Gold Standard DNR Program

Posted by Lori Torman on 2nd Nov 2026

The secret to Wisconsin’s gold-standard DNR program lies in a masterclass of statutory alignment that eliminates guesswork in the field, maximizes patient autonomy, and explicitly shields EMS personnel from liability. While some states may leave first responders in a legal gray area during high-stress, split-second decisions, Wisconsin has built a bulletproof framework that other states may want to consider.

Here is how Wisconsin developed the best model for EMS liability protection and program integrity.

The Blueprint for Legal Peace of Mind: Inside Wisconsin's Model DNR Program

When an emergency medical services (EMS) team arrives at a scene, they face intense pressure. Their default training is to save lives at all costs. However, honoring a patient's end-of-life wishes is equally critical. In some states, vague laws and fragmented systems force first responders to choose between honoring a patient's wishes and protecting themselves from a lawsuit.

Wisconsin eliminated this tension. Through a seamless partnership with the state's Department of Health Services (DHS) and exclusive vendor StickyJ Medical ID, Wisconsin has established a national "Best Practice" framework.

The Secret Sauce: 4 Pillars of Wisconsin’s Success

Wisconsin's framework isn't successful by accident. It relies on a combination of strict statutory mandates and a centralized infrastructure that protects both the patient and emergency service personnel. In Section 154.23 of the Wisconsin statute, EMS personnel are explicitly relieved of liability when they withhold CPR in the following manner:

  • Statutory EMS Liability Protection: In the presence of a valid DNR order or bracelet. This clear legal shield gives emergency workers absolute peace of mind to respect the patient's choices without fear of litigation.
  • Mandated Immediate Enrollment: Under Statute 154.19 (2)(b)(1), physicians must place a temporary, plastic, hospital-style DNR bracelet on a patient's wrist the moment a DNR order is issued. This psychological anchor sets an immediate expectation for the patient and bridges the gap until they get a permanent metal replacement.
  • Unambiguous Visual Standardization: To ensure rapid, error-free identification, Wisconsin limited its selection to one uniform bracelet design. This single style serves as the official visual anchor for first responders statewide, eliminating the confusion caused by dozens of different custom jewelry styles.
  • A Closed-Loop System: StickyJ Medical ID acts as a designated vendor for the state, enforcing strict compliance checks. No permanent metal bracelet is issued without a properly executed DNR Form F44763.

"Wisconsin’s requirement for physicians to immediately equip patients with a hospital-style bracelet is the single most important factor in the program's success. It sets an immediate expectation for the patient. When you combine that with explicit liability protection for EMS personnel, you get a system that maximizes patient autonomy while protecting the first responders sworn to help them."
— StickyJ Medical ID Spokesperson

Eradicating Ambiguity from the Field

In emergency medicine, ambiguity is dangerous. Wisconsin systematically removes confusion at every touchpoint:

  • Direct Patient Instructions: The approved vendor's information is printed right on the back of the official DNR form given to families.
  • State-Backed Verification: The Wisconsin DHS website displays a photograph of the single approved bracelet alongside a direct link to the StickyJ Medical ID website, serving as an unambiguous reference point.
  • Accessible Ordering: Catering to an older demographic, options span from a modern online ordering platform to traditional mail-in verification.

By tying legal protections directly to a tightly controlled, single-vendor verification system, Wisconsin has created a program in which first responders never have to guess, and patients never have to worry. It is a model other states may want to consider when developing their own DNR program.

To learn more about how this program impacts local families, you can read through the verified Customer Reviews on the official product page.

For more information, you can also visit the Wisconsin Department of Health DNR page.